BENEFITS OF USING PROMOTIONAL PRODUCTS

Promotional products help people find you, build goodwill,
welcome business to your door and are cost-effective

Promotional products help people find you. It shows people what business you are in and helps them know who to call when they need your product or service. Make it easy for people to know who you are and what you do.

When it comes to building goodwill and creating a sense of reciprocity, nothing works better than a small gift. It immediately shows friendliness and creates a small need for the recipient to do something nice for you in return. Beyond stimulating people's need to reciprocate, giving promotional products gets your name into the marketplace where you want to do business. It creates name recognition and strengthens a sense of familiarity..

Business goes where it is invited and stays where it is welcome. When inviting and rewarding business becomes second nature to you, the road to success smoothes into a super highway. The more effectively you give, the more abundantly you receive.

Giving promotional products to customers, prospects and your employees is the most economical and effective way you can deliver your name and message to the precise people who are in a position to do business with you.

Recipients of promotional products remember the advertiser's name. A study by Schreiber & Associates (Peoria, IL) showed that 39 percent of the people receiving a promotional product could recall the name of the advertiser as long as six months after they received it.

Promotional products are ideal for creating awareness among a selective audience. Southern Methodist University conducted a study to measure attendee awareness of product demonstrations in three university communities. They found that selective distribution of promotional products outpulled school newspaper advertising by two-to-one.

Promotional products are good for business because

• They are flexible and easy to customize
• They are tangible and long-lasting
• Their impact is measurable
• They have a higher perceived value
• They can complement a targeted marketing campaign

Promotional products have unique advantages over other media

Promotional products furnish advertisers with advantages that may not be available in other media. These include:

• High recall where the name of the advertiser is remembered
• Repeated exposure to the advertising message because of length of time the item is kept
• A more favorable impression of the advertiser, resulting in a propensity to do business with the organization giving the item.

Promotional products can provide key elements to an advertising campaign and enhance opportunity for driving a message beyond traditional media.

17 ways to use an incentive or premium:

1. Promote branch openings
2. Introduce a new product or service
3. Motivate salespeople
4. Open a new account
5. Stimulate a sales meeting
6. Develop trade show traffic
7. Balance an improper product mix
8. Activate inactive accounts
9. Changing name of a product
10. As sales aid to help open doors
11. Motivate consumers through premium use
12. Moving product at the dealer level
13. Improve client/customer relations
14. Build an image
15. Motivate employees
16. Promote new facilities
17. Introduce new salespeople