What are the top ten most frequently used promotional products?

Finding new clients for your business is the most expensive thing you have to do. And without new customers your business will suffer. Customers move away, you lose customers due to attrition; sometimes competitors do a better job and "win" your customers away.

How can you prevent this kind of negative flux? Obviously, you can do what you do better. And, you can offer your existing customers more products and services. But the easiest place to find more business is from your existing client base.

In fact, doing something like that will produce results for lots less dollars and in a much shorter time frame than trying to find new customers to fill the void and bring up the bottom line. According to Entrepreneur Magazine, it costs five times more to generate a new client than it does to resell an existing client.

That of course should not be the only way you get new customers. A solid, consistent sales and marketing effort must be a part of every business. Remember, every day is a sales day. So you should really think about your sales on a daily basis. So why not start with the course of least resistance? Go after your current customers and get more of their business!

Whether your marketing is for new customers or increasing the amount of business you get from existing customers, adding promotional products to the mix will increase your rate of return. It's a proven fact.